Get this delivered to your inbox, and more info about our products and services. “One source, Apex Marketing Group, estimated Popeyes earned $23 million in equivalent ad value across digital, print, social, TV and radio in just 11 days since Aug. 12.”. Although chicken sandwiches have long been a staple of drive-through menus, the Popeyes brioche-bun offering that debuted this summer (and the subsequent run on … At least one valid email address is required. Before long, the "chicken sandwich wars" were in full swing, with brands trading barbs on Twitter and an explosion of taste tests. Here’s What I Learned. “We didn’t expect this type of reaction.”. Its parent company reported its third-quarter results in October. Thanks to the launch of the sandwich, Popeyes had its best quarter in nearly two decades, reporting U.S. comparable sales growth of more than 10%. Eric Clapton's 1954 Strat, Expected to Sell for Millions, Fails to Get a Single Bid, Why More Young Guys Are Embracing the Sugar Daddy Life, Restaurant Brands CEO Jose Cil told Yahoo Finance, “Simple Sabotage” — The CIA’s Guide for “Rascally Spies”, 5 Examples of Exceptional Long-Form Journalism From This Week, Save the World, Save Your Face With These Eco-Conscious Travel Kits. (Tom McCorkle for The Washington Post… When Popeyes did return the chicken sandwich to the menu, it did so on Nov. 3, a Sunday. Popeyes said it introduced its new chicken sandwich to meet existing customer demand, but the social media conversation has been bringing hordes of new faces through the fast-food chain’s doors. The contact on the classified ads is "SundayOpenings@Popeyes.com.". Google searches for “Popeyes chicken sandwich” grew almost 1,000% following the Aug. 19 tweets, according to Google Trends . An ad for Popeyes jobs in the Miami Herald. The chicken sandwich wars have infiltrated the "help wanted" section. © 2020 CNBC LLC. Popeyes picked up valuable earned media from two NFL players and customers cheered the return of the Louisiana-based chain's chicken sandwich … The restaurants have traded light-hearted jabs on Twitter. As it brings back its hit fried chicken sandwich, Popeyes Louisiana Chicken is taking a direct shot at Chick-fil-A’s decision to be closed Sundays. “You can do all the social media buzz that you want but if you don’t have a great tasting product, people won’t react the way that they have,” Restaurant Brands CEO Jose Cil told Yahoo Finance. Popeyes recently created a frenzy and generated approximately $23 million worth of advertising in 11 days by launching a new chicken sandwich. Partly it is lore: after Popeyes debuted the … Cil also pointed out the company began testing the fried chicken sandwich in Houston a year ago. Chick-fil-A … It is a delicious, well-balanced, supremely filling sandwich well worth the $3.99 price tag, and a welcome addition to the chicken chain's menu. Advertising powerhouse GSD&M is the agency of record in North America for Popeyes Louisiana Kitchen and oversees the chain's social media strategies, so a great fried chicken sandwich … Editor’s Note: RealClearLife, a news and lifestyle publisher, is now a part of InsideHook. The noise proved successful for Popeyes, which sold as many as 1,000 sandwiches per day, doubled store traffic and sold out of inventory in less than a month, causing it to temporarily cut the item from its menu. It was an ultra-smart melding of marketing and timing. Sign up for free newsletters and get more CNBC delivered to your inbox. The sandwich wars waged on Twitter began Aug. 19, when Chick-fil-A appeared to take a jab at the new fried chicken sandwich that Popeyes had begun offering this month. So, yes, the Popeyes chicken sandwich is very good. Popeyes, owned by Restaurant Brands International, introduced a chicken sandwich to its national menu in August, prompting comparisons to sandwiches from Chick-fil-A, the biggest chicken chain in the U.S. by sales. I Went a Year Without Meat. Popeyes' chicken sandwich turns 1 year old today. A Division of NBCUniversal. Popeyes’ chicken-sandwich sales were driven by word of mouth and zero TV advertising, CMO says Popeyes sparked a war of words between chicken-sandwich chains with … Following the announcement of their new sandwich, Popeyes’ Twitter account began responding to tweets from Chick-fil-A and other competitors about their sandwiches. I G O T T H E M T H A N G S 1k A Sandwich, A post shared by QuavoHuncho (@quavohuncho) on Aug 23, 2019 at 8:28pm PDT. After Popeyes Chicken ran out of its popular crispy sandwich this week, a Tennessee man is suing and claiming he wasted “countless” hours searching for the new menu item. “Various sources said Popeyes earned anywhere from $20 million to $23 million from its new chicken sandwich and the controversy that attended its reveal,” according to the International Business Times. I’m talking about the new chicken sandwich from Popeyes, an unexpected PR master class. Data is a real-time snapshot *Data is delayed at least 15 minutes. It’s free. No, and absolutely not. Discover our menu and order delivery or pick up from a Popeyes near you. So yes, that’s a $138.52, day-old, possibly cold, (unopened!) Some Popeyes employees had to work over 60 hours a week to keep up with the demand. Popeyes Chicken has sold out of its extremely popular new chicken sandwich and people are upset. All rights reserved. Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews . Sign up for InsideHook to get our best content delivered to your inbox every weekday. Get InsideHook in your inbox. So naturally, the chain decided to celebrate by ringing in the New Year five months early. That’s because there have been countless articles (like this one) about the menu staple, which features a buttermilk-battered chicken filet on a toasted brioche bun topped with pickles and either mayo or spicy Cajun spread. Chick-fil-A didn't immediately respond to a request for comment Monday afternoon. Popeyes stores were bombarded with crazed customers in hot pursuit of the new chicken sandwich. Popeyes expanded into the chicken sandwich category in August and saw tremendous success without even advertising its new product on TV. Together, we’ll be covering current events, pop culture, sports, travel, health and the world. A press release emailed to The Takeout has provided some interesting factoids about this fast food item’s utter dominance: . Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising Black Twitter was the first to share their thoughts on the increasingly … The new Popeyes chicken sandwich, right, with chicken sandwiches from Shake Shack (left) and Chick-Fil-A (top). The chicken sandwich wars have infiltrated the "help wanted" section. Get access to exclusive coupons. T he instantly-famous Popeyes Chicken Sandwich has managed to make quite a stir out of a humble dish. Chicken sandwich enthusiasts on Twitter were quick to take notice, and within a few hours, Popeyes — or rather, the advertising agency GSD&M, which oversees the … Reviews, deals and product news for people who like owning nice things. A Maryland man is selling the newly released, frenzy causing Popeyes fried chicken sandwich on public Facebook group DMV Yard Sale for $100, plus a hefty $38.52 delivery fee within 25 miles. Copyright © 2020 InsideHook. On Aug. 27 at 3:11 pm, Popeyes announced in a video that the sandwich was sold out nationwide. But Popeyes’ new fried chicken sandwich—and its deft PR, online video and social media strategies—certainly challenged the pecking order of those rival chains. Popeyes Louisiana Kitchen said it ran classified ads on Sunday in The New York Times, New York Post, Boston Globe and Miami Herald seeking applicants who can work Sundays and who have experience preparing chicken sandwiches. The sandwich is celebrating one year of going national and rippling across American culture in seismic fashion. And awesome. We want to hear from you. Google searches for “Popeyes” and “chicken sandwich” both surged more than 1,000% this month, particularly over the past week. In August, Popeyes hailed the sandwich … In addition to helping Popeyes improve its bottom line, all the chicken coverage has had some serious cash value for the chain. Popeyes chicken sandwich is made of buttermilk-battered white meat on a brioche bun along with pickles and mayonnaise or spicy Cajun spread. From the moment its new chicken sandwich made its nationwide debut two weeks ago, the fried chicken restaurant chain has enjoyed some of its biggest buzz in years, even as franchises can’t keep them in stock and rival companies are chasing Popeyes’ clout at every turn. It lives up to the unprecedented hype—no small feat. All of this is fabulous news for Popeyes, which has enjoyed tons of virtually free advertising for a new product that is important to its future, generating interest in the sandwich without running a single ad. As part of a campaign by ad agency GUT, the fast feeder will run a cheeky digital countdown at 1 Times Square … Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Apex Marketing Group estimated Wednesday that Popeyes reaped $65 million in equivalent media value as a result of the Chicken Sandwich Wars. That’s a 3.3 percent jump from the prior-year period. On August 12, 2019, the Popeyes Chicken Sandwich went on sale across the majority of its American branches. Got a confidential news tip? Popeyes Chicken Sandwich TV Commercial, 'Therapist' - iSpot.tv Popeyes Chicken Sandwich TV Commercial, 'Therapist' At one of her therapy sessions in New Orleans' French Quarter, Popeyes spokeswoman Annie declares that she has succeeded in creating the perfect chicken sandwich, in both classic and spicy flavors. Subscribe here for our free daily newsletter. A single sandwich contains 700 calories, 42 grams of fat, 14 grams of saturated fat, 1.5 trans fat, 1443 milligrams of sodium, and 28 net grams of protein. Popeyes Louisiana Kitchen said it ran classified ads on Sunday in The New York … If you’ve been on the internet in the past week or so, you’ve probably seen a story about the new chicken sandwich that Popeyes rolled out in order to compete with Chic-fil-A’s signature offering. The food chain has warned that they will reportedly be completely sold-out … The Popeyes Chicken Sandwich, which features all-white meat chicken breast fillet marinated in a blend of Louisiana seasonings, has been in high demand since its introduction in … To say Popeyes struck a chord with its chicken sandwich might be the understatement of 2019. For what it’s worth, the head of Restaurant Brands, the company that owns Popeyes, says the sandwich’s success has been somewhat of a surprise. Would I throw a punch for one? For the year through July, 2.3 billion breaded-chicken sandwiches were ordered in fast-food restaurants, according to The NPD Group. “Various sources said Popeyes earned anywhere from $20 million to $23 million from its new chicken sandwich and the controversy that attended its … The Real and True History of Julius Pringles, The Man on the Can, What the World’s Strongest Man Eats on Cheat Day, 12 Christmas Beers to Help You Forget About 2020, The 20 Best Airbnbs in San Diego and the Surrounding Region, 10 Exceptional Made-in-SF Presents From Local Retailers, The Best-Looking WFH Tech Gear Is Now All 20% Off. The chain's competitor, Chick-fil-A, is famously closed on Sundays. The Popeyes chicken sandwich launch sparked an online scrum that, while mostly good natured in tone, snowballed until it seemed to have picked up just about every socially savvy brand on Twitter. 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